🌟 Exciting! I’m thrilled to share my latest project in Data Science with you all! 🌟
The project involves performing customer market segmentation for a New York City bank using data science techniques to understand spending habits and preferences.
The goal is to launch a targeted marketing ad campaign by clustering customers into distinctive groups based on features such as balance, purchases, and transaction frequencies.
🔗 Github source code
https://github.com/MajidHakimi/Data-Analysis/blob/master/Marketing_Department.ipynb
🔗 colab source code
https://colab.research.google.com/drive/1JLCB9KOlEWVo8X4otkoMw9oHv_00Dfqi?usp=sharing
🔗 Dataset
https://www.kaggle.com/arjunbhasin2013/ccdata
